Microsoft's Dividend Policy

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Case Details:

Case Code : FINA011
Case Length : 16 Pages
Period : 1975 - 2004
Pub. Date : 2004
Teaching Note :Not Available
Organization : Microsoft Corporation
Industry : Information Technology (IT)
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Cash is shareholder's money, so we need to either invest in new opportunities or return it to them.

- Steve Ballmer, CEO, Microsoft¹

Introduction

Microsoft, the world's number one software company, provided a variety of products and services including the ubiquitous Windows operating systems and Office software suite. The company had expanded into markets such as video game consoles, interactive television, and Internet access. With its core markets maturing, Microsoft was targeting services for growth, looking to transform its software applications into Web-based services for enterprises and consumers. While desktop applications and platforms remained the bread and butter business, Microsoft had moved into video game consoles, enterprise software, computer peripherals, software development tools, and Internet access services.

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1] “With Growth Slowing, Microsoft Plans Cost-Cutting, Profit Push,” The Wall Street Journal Online, 7th July 2004.

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